Study Reveals How Food Labels Make Us Buy Certain Products

The Word Healthy Seems To Turn Off People

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Source: NaturalSociety.com
Julie Fidler
April 17, 2016

University of Minnesota researchers say that people are more likely to purchase a healthy food if it is labeled with a symbol suggesting it is healthy, as opposed to having the actual word healthy on it.

Lead researcher Dr. Traci Mann of the University of Minnesota, had this to say:

“The word ‘healthy’ seems to turn people off, particularly when it appears on foods that are obviously healthy. The subtle health message, such as the healthy heart symbol, seemed to be more effective at leading people to choose a healthy option.”

One of Mann’s studies involved 400 adults in a lab setting, where 65% of the participants took an apple instead of candy if there was a heart symbol on it. Only 45% of adults chose an apple if the fruit was labeled with the word healthy.

Food Psychology: How Children Ate 4x More Broccoli

In another study involving 300 adults and carrots, Mann and her colleagues found just 20% of participants chose carrots over chips when the carrots had healthy on them. But when the carrots were labeled with a heart symbol, 30% of the adults chose them over candy.

The researchers also took their experiments to elementary school cafeterias. They found children were 4 times more likely to eat broccoli or red peppers if the vegetables were served first. The students were far less likely to choose the vegetables when they were served alongside other food offerings. The team got the same results when they tried the experiment in a lab setting and offered various snack foods alongside veggies.

Published by

BreakawayConsciousness

Zy Marquiez is an avid book reviewer, an open-minded skeptic, yogi, and freelance writer who regularly studies subjects such as: Consciousness, Education, Creativity, The Individual, Ancient History & Ancient Civilizations, Forbidden Archaeology, Big Pharma, Alternative Health, Space, Geoengineering, Social Engineering, Propaganda, and much more. His own personal blog is BreakawayConsciousnessBlog.wordpress.com where his personal work is shared, while TheBreakaway.wordpress.com serves as a media portal which mirrors vital information usually ignored by mainstream press, but still highly crucial to our individual understanding of various facets of the world. My work can also be found on https://steemit.com/@zyphrex.

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