How Advertisers are Influencing Your Subconscious Mind to Get You to Buy From Them…

Chris Walton
May 29, 2015

Advertisers spend millions of dollars each year using psychological techniques that play at the subconscious level to entice you to take actions or buy products that you might not otherwise. They understand that it is the consumer’s subconscious mind that makes most decisions, and they are experts at forming associations between your subconscious programming and their clients’ products and services.

Most of us are exposed to more than 5000 marketing messages every day.

Advertisers design their campaigns to emotionally influence the subconscious in a fleeting instant, with colour, words, images and music. Subliminal (meaning below your conscious threshold) advertising is a hugely popular method of reaching the subconscious, and we are exposed to hundreds of thousands of subliminal messages each year.

Studies exploring subliminal perception show clearly how they influence subconscious processing and action. In one study, two groups of students were shown two different but similar pictures of trees;

One group saw a picture only of the trees. The others saw the second image, which was doctored to also contain an artfully concealed duck.

After studying their image, each group was asked to draw a nature scene and to label it.

The group who had studied the trees that contained the subliminal duck image drew more ducks and related imagery, such as feathers, birds and water, as compared to the other group, who had studied the undoctored image!

In another study, published in the Journal of Advertising, researchers gathered two groups of participants, one shown advertisements with no subliminal images and the other shown advertisements containing sexually subliminal messages.

The first doctored ad was for Marlboro Lights cigarettes, and it showed cowboys on horseback riding through rocky terrain. Subtly blended into the rocks was an image of a penis (yes, a penis). The second ad was for Chivas Regal whisky, and in the bottle a designer had skilfully and subtly blended the image of the back of a nude woman.

Everyone in the study was hooked up to monitoring equipment; instruments that recorded galvanic skin response, which measures stress levels and arousal through the electrical conductivity levels of the skin. Your skin conductivity will react even to subconscious arousal, which is part of the principle on which lie detector tests are based.

Each group looked at the ads (one group the undoctored ads, the other group the ads containing the subliminal images) for only 30 seconds. The result was that the arousal response of the group who saw the advertisements containing the subliminal sexual images was 20% higher than for the group who saw the advertisements without the subliminal messages.

Why do advertisers go to such lengths in their advertising?

Because a stronger emotional subconscious association between an image and a brand/product causes millions of us to make purchasing choices for those products, choices we might not otherwise have made if we had been considering only price, quality and other more independent and impartial factors.

So next time you feel drawn to a product / brand / advert, maybe ask yourself whats really going on…

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“The Secret Sales Pitch: An Overview of Subliminal Advertising by August Bullock. (2004).”

Subliminal sexual references study: “The Journal of Advertising in 1984.”


About the Author

Chris Walton is an internationally recognised performance psychologist and consciousness researcher. He is the author of two best-selling books and the creator of the Gamma Mindset System:


Coincidence? Dr. Drew’s show cancelled after he questioned Hillary’s health

Dr. Drew
J.D. Heyes
August 29, 2016

The desire of the Left-leaning “mainstream” media to ensure that Democratic presidential nominee Hillary Clinton defeats GOP rival Donald J. Trump may be so strong that anyone who dares question anything about Clinton’s past, her various scandals or even her health will be dealt with harshly.

Sound like a conspiracy theory? Then why else would popular TV star Dr. Drew Pinsky’s show be canceled just days after comments he made regarding Clinton’s questionable health made national headlines?

As we reported earlier this month, Pinsky – or Dr. Drew as he is better known – dropped a bombshell after he appeared on a radio show in California and was asked to “debunk questions” concerning Clinton’s health.

The board-certified internist and addiction medicine specialist said he was actually “gravely concerned” about her physical health and well-being, adding that it appeared that the medications she was being prescribed for her thyroid and blood clotting problems were antiquated.

Low ratings – or bad Clinton health review?

Known for his role as an addiction therapist on VH-1’s Celebrity Rehab, Pinsky said that after reviewing Clinton’s public health records he was concerned. He felt that with her status as a political elitist she ought to be receiving top-notch care, but both Pinsky and a colleague made the observation that her medical care does not appear to be up to standard, after discovering that she is taking a medicine that was popular in the 1960s.

“Both of us concluded that if we were providing the care she was receiving, we would be ashamed to show up in a doctors’ lounge. We would be laughed out. She’s receiving sort of 1950s-level care by our evaluation,” he said on KABC‘s McIntyre in the Morning show.

“Pinsky said Clinton has received unconventional treatments over the years, calling the medical decisions ‘bizarre’ and speculating that it could be causing uncommon side effects,” reported Fox News.

Clinton fell and hit her head in 2012, suffering a “transverse sinus thrombosis,” a condition Pinsky said was an “exceedingly rare clot” that he had only seen once in his career.

He added that the medication that Clinton is receiving may actually have led to problems with her “coagulation system,” meaning that the very medications her doctors are utilizing could be causing her problems.

And now, Pinsky’s show has suddenly – and quietly – been canceled.

According to Deadline, a media and Hollywood themed news site, Pinsky’s show goes away in September, ostensibly as part of a shake-up of HLN, or Headline News, which is part of CNN. The site noted further that Pinsky will remain on as a contributor to CNN, and hinted that the cancellation of his show was due to low ratings.

Dr. Drew and his team have delivered more than five years of creative shows, and I want to thank them for their hard work and distinctive programming,” CNN EVP Ken Jautz said in a statement confirming that Pinsky’s last telecast will be September 22, as reported by Deadline.

Pinsky’s comments ‘played nicely’ into Trump narrative on Clinton’s health

Pinsky survived a previous rebranding of HLN just over two years ago, when the network, flagging in ratings, announced it would become the first for the “social media generation,” by redefining television news and information to cover what is trending, being shared online and going viral across all platforms.

Deadline also mentioned Pinsky’s recent comments about Clinton’s health, hinting that perhaps it might have cost him his show, because as the website claimed, his comments “played nicely” into Trump’s assertions that she is neither fit nor healthy enough to be president.

It very well could be that Pinsky’s show ratings were not what the network would like, but after keeping him on two years ago during a previous rebranding, it seems more than just coincidental that the network would dump him now. Perhaps the network execs at HLN and CNN, the latter of whom are clearly in the tank for Clinton, used his comments as a final straw.

Either way, the mainstream press continues to shill for and protect Clinton, despite her being one of the most politically compromised presidential candidates in the history of the country.

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