Beyonce, Justin Timberlake & Other Celeb Paid Millions To Endorse Cancer Causing Junk Foods

Celebrities
Source: NaturalNews.com
J.D. Heyes
June 15, 2016

Once you become a celebrity, especially in the entertainment and sports industries, it’s difficult not to make money. That’s because companies fall all over themselves to ink deals endorsement deals with you; the younger and hotter and more popular you are – a great demographic for many products – the more these companies will want to sign you up and use your celebrity to help them sell products.

Imagine, for instance, signing a $50 million to promote Pepsi products? Or $6 million just to utter three words on behalf of McDonald’s, “I’m lovin’ it”? Beyonce managed the first deal; Justin Timberlake the second.

In fact, a recent study published in the journal Pediatrics described lucrative endorsement deals of 65 music celebrities, most of them hawking some of junkiest of junk foods and unhealthiest of sugary drinks.

Stars like Maroon 5, Britney Spears, Timberlake and others promoted 57 different food and beverage brands that ranged from Pop-Tarts to Pepsi, energy drinks to pizza.

“We found the vast majority of food and beverage products were unhealthy,” said researcher Marie Bragg of New York University, as reported by NPR.

‘Television advertising influences children’

The study did not examine what impact celebrity endorsements had on product consumption rates. However, she pointed to one anecdote that may help define the potential influence of well-known stars, involving rapper Pittbull’s endorsement of Dr. Pepper.

“When Dr. Pepper asked Pitbull to endorse, they got 4.6 million advertising impressions, and sales went up 1.7 percent [among Latinos] — despite declining sales in the overall soft drink category,” Bragg told NPR.

The public broadcaster states further:

As we’ve reported, musicians can influence the thinking — and perhaps the habits — of their young fans. A study published last year found that teens and young adults who reported enjoying hit songs that referenced brands of alcohol (think Kesha and her bottle of Jack) were more likely to drink compared with those who didn’t like these songs.

Also, NPR noted, in reference to food and non-alcoholic drink choices, TV is very influential and that has been well-documented. The Institute of Medicine concluded nearly a decade ago that “television advertising influences children to prefer and request high-calorie and low-nutrient foods and beverages.”

That said, many in the food industry have promised to scale back marketing aimed at kids aged 12 and younger. More than a dozen of the biggest food companies including Coca-Cola. Kellogg’s and McDonald’s have joined the Children’s Food and Beverage Advertising Initiative, which seeks to limit kids’ exposure to unhealthy products.

Now, however, pressure has mounted for companies to curb marketing of many products to teenagers who are in very critical stages of health development. Experts say that the rising incidence of obesity is clear reason to push for these changes since rates among teens are rising exponentially. Bad eating habits early on only leads to bad habits – and premature health issues – later in life, experts say.

“Given that we have a childhood and teen obesity problem in the country, [these endorsements of unhealthy foods] are sending the wrong message to young people, and likely contributing to poor dietary habits,” Bragg told NPR.

Of course using famous people works to sell products – or ideas

TV, film and music stars are part of that equation, given their endorsements.

While Bragg’s study did not assess any link to dietary habits, she nevertheless said that “we do know that exposure to food ads leads young people to overeat products they see.”

Naturally the food industry is pushing back, saying there is a dearth of evidence to suggest that what they’re doing – hiring celebrities to hawk their products – is swaying teens one way or the other. But claiming that negates any logical reason to pay millions to celebrities for their endorsement; if the celebrity isn’t going to help them sell their product, why pay them?

The Partnership for a Healthier America knows that celebrities sell, which is why they are using them to help push a fruit-and-vegetables campaign. The group has endorsements from NFL quarterback Cam Newton, Jessica Alba, Kristen Bell and others.

“We are absolutely taking a play from a playbook that works,” Drew Nannis, chief marketing officer of the partnership, told NPR. He added that it is well-known that celebrities help sell – ideas or products.

Sources:

NPR.org

BBB.org

Pediatrics.org

Read More At: NaturalNews.com

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Breakaway Links Of The Day – May 30, 2016

Breakaway

TheBreakaWay
Zy Marquiez
May 30, 2016

Below follow today’s links.

Hope everyone was able to have an outstanding day and spend it in whatever fashion they wished.

Keep your ear to the ground.

Detroit Mother Challenges Totalitarian Police State By Refusing To Give Her Daughter Deadly Antipsychotic Medication
This mother should be applauded for wanting to take an alternative route given the fact that antipsychotic/psychiatric medications are so dangerous.  Not only has this been seen with Vioxx, where over 60,000 people died after the drug was cleared by the FDA, but it can also see in dozens of examples of data supplied by Dr. Breggin in his book Toxic Psychiatry, and by Dr. Brogan in her landmark book A Mind Of Your Own – The Truth About Depression.  Also, that doesn’t even begin to cover the health tyranny and police state issues also with this story, which are highly disturbing.
[NaturalNews.com | Julie Wilson]

Bayer Wants To Merge With Monsanto Et Voila: I.G….
What could possibly go wrong?  It’s not like the world food supply would be at risk or anything given the track record of these companies. . .  
[GizaDeathStar.com | Dr. Joseph P. Farrell]

Beyonce’s Clothing Line Assembled By ‘Slave’ Workers Who Live In Poor Rural Villages…How Does This ‘Empower’ Women?
Sadly, this shouldn’t be surprising to anyone paying attention.  Cheap labor is par for the course when it comes to the establishment wanting to enrich itself at the expense of the poor and destitute, especially in third world countries. 
[NaturalNews.com | Amy Goodrich]

84-Page Report Outlines 9 Ways To Beat Antibiotic Resistance
Excerpt: Obviously, if our current antibiotics are failing, we need to come up with new ones. That’s where “better incentives” come in. Pharmaceutical companies aren’t terribly interested in developing new antibiotics because they’re not lucrative. They don’t want to make drugs that will sit in a pharmacy until a major crisis comes along. Depression, obesity, hypertension, those are the money makers.
[NaturalSociety.com | Julie Fidler]

Jon Rappoport – Reality Constructs & Dynamics Of The Matrix
An outstanding interview about the inner workings of our reality as well as many of the levels individuals must deal with.
[NoMoreFakeNews.com]

GeoEngineering Watch Global Alert News May 28, 2016
Dane Wigington continues blowing the whistle about weather modification like no one else does.
[GeoEngineeringWatch.org | Dane Wigington]

EU Becomes Increasingly Orwellian In Preparation For Possible Brexit
[TheDailyBell.com | Staff]

More Opting Out Of Common Core
[GizaDeathStar.com | Dr. Joseph P. Farrell]

Striking With The Root: Turmeric Curcumin & Ulcerative Colitis
[NutritionFacts.org | Dr. Gregger]

New Poll Shows Americans’ Confidence In Government Has Plunged
[TheDailyBell.com | Staff]